At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Can you train your customers to be loyal?
| brand differentiation, Branding, consumer product, marketing, Retail
I had a great lunch today with the former CEO of a large, very successful pet food company ...
Read More The Touchpoints of Customer Service – That “Good Vibe” Feeling
| brand differentiation, Branding, brands, consumer, marketing, Retail
If you're like me most of your banking is done online these days. I go the accounts area, ...
Read More Whatever happened to retail window displays?
| brand experience, online brands, Retail
Back in the heyday of retail, when people really shopped at stores, they would walk down the street and ...
Read More O.co? Branding the wrong name for Overstock.com
| Branding, identity, online brands, Retail
The brand "O" for most folks is just a letter in the alphabet. But when it comes to ...
Read More If You Dominate in Sales Are You the Best Brand?
The top clothing brands, fast food brands and chain restaurant brands all have the highest volume of sales. ...
Read More Huffington Post and AOL Deal: A disaster in the making
When I heard about The Huffington Post selling to AOL I thought, what's this all about? But I ...
Read More The You Brands: When Loyalty is Personal
The brands that convey the most customer loyalty like Apple, Coke and Nike are the you brands. The ...
Read More Buy a Logo Online and Be a Brand – Why That Doesn’t That Work
| brand differentiation, brands
I spoke with someone the other day who decided to "crowdsource" their logo from one of the sites ...
Read More Enlisting Your Own Army of Brand Loyalists
| Brand loyaty
Every company wants to enlist brand loyalists. These brand fanatics are the ones who carry the message to ...
Read More Credit unions have a solid following but what happens when customers just fade away?
When you think your consumer brand is well-known and enjoys incredible loyalty and that you can't possibly lose ...
Read More Yahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.
| brand differentiation, consumer, online brands, strategy
When I visit Yahoo, which I rarely do, I wonder who's in charge here? Does anyone really understand ...
Read More What’s with the Chevy Volt tagline: More car than electric”
| Automobiles
Brands are often defined by their tagline; FedEx - the world on time for example. But the new ...
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