At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Why the Toyota Brand Won’t Sink
| American Auto Market, auto brands, brand differentiation, Chrysler
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular ...
Read More Are Chain Store Brands Authentic Local Businesses?
| brands, chain stores, Retail
The city of San Francisco, and now the town of Sausalito, across the Bay, have passed ordinances controlling ...
Read More On Target or not? Yet another small grocery brand?
| brands, consumer product, grocery, Retail
Target is the ultimate brand in cool retail. The store that has instant brand recognition is now launching ...
Read More Apple’s Next Move and why it’s not a Netbook
| Apple Tablet, computing, iPhone, iPod, laptops, netbooks
With the massive proliferation of small, inexpensive laptops, now called netbooks, selling like hot cakes, it’s easy to ...
Read More Smart Phone Wars, Why the iPhone Wins
| computing, consumer product, smart phones
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android ...
Read More Why I love my Flip video camera
| consumer product, video
When I first heard about Flip, the simple video camera that literally plugs and plays, I realized this ...
Read More Ask Jeeves is Back! – the butler’s back in the UK!
| Branding, consumer, identity, online brands, packaging, personas
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a ...
Read More Tropicana’s big mistake. Where’s the orange and the straw?
| brands, consumer packaging, food brands, orange juice
As brands go, Tropicana spent a small fortune on redesigning its OJ product packaging. The one that we ...
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