At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Who owns brand colors?
| Branding, consumer packaging, consumer product, design
It's easy to pick a brand color, right? Not as easy as you think. Depending on your industry, ...
Read More Don’t Mess with Customer Loyalty, Netflix!
| brand loyalty
Netflix just announced a 60% increase in rates and they drove shock waves through thousands of loyal customers ...
Read More Murder of the Flip Camera
| brand differentiation, Branding, consumer product, Retail
It's hard to believe that even with its amazing success as a simple, hand held, digital video camera, ...
Read More Box of Triscuits: A New Role For Cause Marketing
| brand differentiation, Non-profits
Linking your cause with the Nabisco brand can't possibly hurt. There is a new cause marketing campaign launched ...
Read More Why Groupon Gets It. Motivate Customers, Build Your Brand
| brand differentiation
GroupOn is a great marketing and promotional resource. And like all great marketing mediums you have to know ...
Read More Can you train your customers to be loyal?
| brand differentiation, Branding, consumer product, marketing, Retail
I had a great lunch today with the former CEO of a large, very successful pet food company ...
Read More The Touchpoints of Customer Service – That “Good Vibe” Feeling
| brand differentiation, Branding, brands, consumer, marketing, Retail
If you're like me most of your banking is done online these days. I go the accounts area, ...
Read More Whatever happened to retail window displays?
| brand experience, online brands, Retail
Back in the heyday of retail, when people really shopped at stores, they would walk down the street and ...
Read More O.co? Branding the wrong name for Overstock.com
| Branding, identity, online brands, Retail
The brand "O" for most folks is just a letter in the alphabet. But when it comes to ...
Read More If You Dominate in Sales Are You the Best Brand?
The top clothing brands, fast food brands and chain restaurant brands all have the highest volume of sales. ...
Read More Huffington Post and AOL Deal: A disaster in the making
When I heard about The Huffington Post selling to AOL I thought, what's this all about? But I ...
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