At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
BIG DATA – it’s where the real value is for brands
| advertising, Branding, consumer, online brands, Retail, smart phones, strategy, technology
A massive change that's been going on while we enjoy our iPads, connect with our smart phones and ...
Read More Peets brand sells to a German conglomerate— is that all bad?
| brand differentiation, coffee, consumer, consumer product, Retail
Peet's Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is ...
Read More Marketing with Amazon and Google can help local businesses
| advertising, brand differentiation, consumer, local, marketing, Retail, strategy
Marketing to Customers with Help from the Mega Corporations When I received an email from Amazon and saw ...
Read More A wine brand creates connection
| brands, consumer product, packaging, Retail, wine and beverage
You taste a great wine. You love that Pinot or Shiraz, and after those two glasses and a ...
Read More Brand Engagement – the result of an integrated approach
| advertising, brand differentiation, Branding, brands, consumer
Brand Engagement is the holy grail for most marketers involved in brand building. When you've captured the customer ...
Read More JC Penney drops coupons and loses loyal customers
| brand differentiation, consumer, JC Penney, merchandising, Retail, Revenue
When JC Penney dumped its old logo and went to the JCP-in-a -box it did more than change ...
Read More Retail gift cards- the new brand evangelists?
When gift cards started showing up in the holiday stockings and at birthdays more and more I did ...
Read More How Experiences in France Give me Brand Perspective
| brand differentiation, Branding, France, Retail
When you buy something and look for a brand in France it's not always going to be what ...
Read More Branding the whole experience – not a slice of the pie
| brand differentiation, Branding, consumer product, Retail
I frequently get asked the question, as, a creative agency what's your core area or expertise? Are you ...
Read More JCP – Big changes for 100-year-old retailer
| brand differentiation, consumer, consumer product, Retail
JC Penney, a name most folks associate with the basic old style department store, has gone through a transformation. ...
Read More The Starbucks Channel — the perfect way to connect to their brand
| brand differentiation, consumer, Online media, Retail
When I was in a recent Starbucks and I noticed when I went on their now FREE wifi, ...
Read More Cash Mobs – consumers building their local brands
| brand differentiation, Branding, consumer, local, Retail
The idea that a small business can get as much visibility as a big business in a local market seems ...
Read More