At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Cash Mobs – consumers building their local brands
| brand differentiation, Branding, consumer, local, Retail
The idea that a small business can get as much visibility as a big business in a local market seems ...
Read More Why QR codes are so important to branding
| brand differentiation, consumer, consumer product, QR Codes
Those weird square mazes of graphic lines now appearing on ads everywhere. What the heck is this all ...
Read More Branding Steve Jobs — in a doll
| brand differentiation, Branding, computing, consumer, personal brands
So the latest craze to hit the streets related to the Apple brand and Steven Jobs is a ...
Read More What’s your brand cool?
| brand differentiation, Branding, brands, consumer
When you really think about it when you buying a brand or product. All the aspects of its ...
Read More What ING “gets” about the customer connection
| banking, Branding, consumer product, Financial Services, Retail
ING Bank is totally online; it has no bank branches but it does have coffee shops. What? No ...
Read More Apple Store in Grand Central Station: A Brilliant Retail Strategy
| Apple, brand differentiation, Branding, consumer, consumer product, Retail, strategy
When the rumor came out that Apple was opening its latest store in Grand Central Station I couldn't ...
Read More Five Stars – How reviews shape brand experience
| consumer, consumer product
It's interesting to see how consumer reviews and comments not only influence shoppers' choices, they shape the conversation ...
Read More O.co goes back to Overstock.com – Another naming blunder
| brand differentiation, Branding, consumer product
Back in May of this year Overstock.com, the well known -- did I say well recognized and branded ...
Read More Qwikster is dead. Too little too late.
| Branding, consumer, consumer product, HP, online brands, orange juice
Only a month ago Qwikster was launched to repair the damage of mid July's disasters announcement of the ...
Read More Super Giant Breakfast Teriyaki
| brand differentiation, brand value, Branding, consumer, food brands, Retail
How you brand a product, a retail environment or for that matter a restaurant, is all about who ...
Read More Changing the way we think: Steve Jobs 1956-2011
| Apple, Steve Jobs
When I saw my nephew’s three-year-old daughter pick up an iPad and she used her finger to go ...
Read More Netflix creates Qwikster and says sorry too late
| brand differentiation, Branding, consumer, consumer product, online brands
Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the ...
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