At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say

Consumers and the Changing Face of Retail

Shop, click, buy, experience For today's consumer shopping has a whole new meaning. You can shop for everything ...
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Breaking Bad: A real brand story about a pretend Albuquerque

Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a ...
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A curious case of place branding: San Francisco

Most people take the name San Francisco for granted. It's truly an international icon. In this amazing city on ...
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College brands – What’s in a name? Everything

Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College ...
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How People Search for Healthcare – like everything else, online, mobile and fast

Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking ...
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How can nonprofit brands focus on real value?

Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing ...
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Barnes & Noble: retail store or Nook?– the value of location

Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from ...
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The local retailer brand. Can Starbucks really be local?

So what's your value to your customers? How do you build a reputation and experience with your brand ...
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Great Britain’s Downtowns and the Death of High Streets: some tips from America

In Great Britain and in France the old-fashioned shopping districts, called High Streets, are dying just like American ...
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JCPenney – cool new strategy did not trump loyal customer preferences

JCPenney lost nearly $1 billion in the last year with its disastrous shift in marketing and branding. Just-fired CEO Ron ...
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Lessons from the University of California Logo Fiasco – it’s not about the logo

When the University of California System, representing 22 universities and campuses, developed a new more modern version of ...
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What is your brand’s end result? Know your outcome!

So many brands do not focus on customer-based positioning of their brand. This is critical in a new ...
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