At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Consumers and the Changing Face of Retail
Shop, click, buy, experience For today's consumer shopping has a whole new meaning. You can shop for everything ...
Read More Breaking Bad: A real brand story about a pretend Albuquerque
| brand differentiation, marketing, Place Branding
Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a ...
Read More A curious case of place branding: San Francisco
| brand differentiation, Branding, Place Branding
Most people take the name San Francisco for granted. It's truly an international icon. In this amazing city on ...
Read More College brands – What’s in a name? Everything
| Branding, education, naming
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College ...
Read More How People Search for Healthcare – like everything else, online, mobile and fast
Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking ...
Read More How can nonprofit brands focus on real value?
| brand differentiation, Branding, brands, consumer, marketing, Non-profits
Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing ...
Read More Barnes & Noble: retail store or Nook?– the value of location
Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from ...
Read More The local retailer brand. Can Starbucks really be local?
| brand differentiation, Branding, consumer, Retail
So what's your value to your customers? How do you build a reputation and experience with your brand ...
Read More Great Britain’s Downtowns and the Death of High Streets: some tips from America
In Great Britain and in France the old-fashioned shopping districts, called High Streets, are dying just like American ...
Read More JCPenney – cool new strategy did not trump loyal customer preferences
| brand differentiation, Branding, consumer, marketing, Retail, strategy
JCPenney lost nearly $1 billion in the last year with its disastrous shift in marketing and branding. Just-fired CEO Ron ...
Read More Lessons from the University of California Logo Fiasco – it’s not about the logo
When the University of California System, representing 22 universities and campuses, developed a new more modern version of ...
Read More What is your brand’s end result? Know your outcome!
| brand differentiation, Branding, brands, consumer, consumer product, Retail
So many brands do not focus on customer-based positioning of their brand. This is critical in a new ...
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