At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
How People Search for Healthcare – like everything else, online, mobile and fast
Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking ...
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How can nonprofit brands focus on real value?
| brand differentiation, Branding, brands, consumer, marketing, Non-profits
Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing ...
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Barnes & Noble: retail store or Nook?– the value of location
Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from ...
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The local retailer brand. Can Starbucks really be local?
| brand differentiation, Branding, consumer, Retail
So what's your value to your customers? How do you build a reputation and experience with your brand ...
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Great Britain’s Downtowns and the Death of High Streets: some tips from America
In Great Britain and in France the old-fashioned shopping districts, called High Streets, are dying just like American ...
Read More JCPenney – cool new strategy did not trump loyal customer preferences
| brand differentiation, Branding, consumer, marketing, Retail, strategy
JCPenney lost nearly $1 billion in the last year with its disastrous shift in marketing and branding. Just-fired CEO Ron ...
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Lessons from the University of California Logo Fiasco – it’s not about the logo
When the University of California System, representing 22 universities and campuses, developed a new more modern version of ...
Read More What is your brand’s end result? Know your outcome!
| brand differentiation, Branding, brands, consumer, consumer product, Retail
So many brands do not focus on customer-based positioning of their brand. This is critical in a new ...
Read More Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?
| brand differentiation, Branding, consumer, consumer product, corporate, McDonalds
Today the big brand ate the small brands but did it really? Not that I'm a big advocate ...
Read More BIG DATA – it’s where the real value is for brands
| advertising, Branding, consumer, online brands, Retail, smart phones, strategy, technology
A massive change that's been going on while we enjoy our iPads, connect with our smart phones and ...
Read More Peets brand sells to a German conglomerate— is that all bad?
| brand differentiation, coffee, consumer, consumer product, Retail
Peet's Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is ...
Read More Marketing with Amazon and Google can help local businesses
| advertising, brand differentiation, consumer, local, marketing, Retail, strategy
Marketing to Customers with Help from the Mega Corporations When I received an email from Amazon and saw ...
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