At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
O.co goes back to Overstock.com – Another naming blunder
| brand differentiation, Branding, consumer product
Back in May of this year Overstock.com, the well known -- did I say well recognized and branded ...
Read More Qwikster is dead. Too little too late.
| Branding, consumer, consumer product, HP, online brands, orange juice
Only a month ago Qwikster was launched to repair the damage of mid July's disasters announcement of the ...
Read More Super Giant Breakfast Teriyaki
| brand differentiation, brand value, Branding, consumer, food brands, Retail
How you brand a product, a retail environment or for that matter a restaurant, is all about who ...
Read More Changing the way we think: Steve Jobs 1956-2011
| Apple, Steve Jobs
When I saw my nephew’s three-year-old daughter pick up an iPad and she used her finger to go ...
Read More Netflix creates Qwikster and says sorry too late
| brand differentiation, Branding, consumer, consumer product, online brands
Okay, tell your super-loyal customers that you are giving them two months notice, then you are doubling the ...
Read More Bad Naming: Pyramid’s Haywire is gone (finally)
| beer brands, brand differentiation, Branding, brands, food brands, Retail
When Pyramid Breweries' new owners made the decision to rebrand about 18 months ago I could not believe ...
Read More Who owns brand colors?
| Branding, consumer packaging, consumer product, design
It's easy to pick a brand color, right? Not as easy as you think. Depending on your industry, ...
Read More Don’t Mess with Customer Loyalty, Netflix!
| brand loyalty
Netflix just announced a 60% increase in rates and they drove shock waves through thousands of loyal customers ...
Read More Murder of the Flip Camera
| brand differentiation, Branding, consumer product, Retail
It's hard to believe that even with its amazing success as a simple, hand held, digital video camera, ...
Read More Box of Triscuits: A New Role For Cause Marketing
| brand differentiation, Non-profits
Linking your cause with the Nabisco brand can't possibly hurt. There is a new cause marketing campaign launched ...
Read More Why Groupon Gets It. Motivate Customers, Build Your Brand
| brand differentiation
GroupOn is a great marketing and promotional resource. And like all great marketing mediums you have to know ...
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