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In Today's World, Marketing isn't About Doing Everything. Marketers continue to be hyper-focused on customer-centric marketing but it ...

Where will people work and live? The big question post-pandemic, if there is really a post-pandemic, is where ...

Why Human-Centered Marketing and Branding Connects. There's a new way to view marketing and branding. It's not just ...

Walmart Pulls Coconut Milk Amid Monkey Labor Allegations. Chained monkeys were trained to quickly climb palms and pick ...

Changes that come suddenly, that are overwhelming and life-changing, can destroy a world of familiarity and predictability but ...

It's Time to Transform Marketing into People Connecting. How and when you connect with existing and potential customers ...

The 7 essentials of shaping a brand across all the customer touchpoints. How do you shape a campaign ...

Sometimes An Intentional Lack of Clarity Is Exactly What a Brand Needs. From Coca-Cola to Dunkin Donuts to ...

Fries, a Shake, and a Big Mac. You may think when you order at a McDonald's they know ...

You offer great value, but how do you find that perfect customer? It often seems that the perfect ...

Living in A World of Constant Change. For every company, every brand, and every business from startups to ...

The Unexpected Challenge. The ability to shift, change and adapt is an essential part of what organizations need ...