At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say

Branding and AI – A New World of Hyper Personalization

Does sending more personalized data-driven marketing offers really work? The marketing and branding world has experienced significant changes. ...
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How Zohran Mamdani won the New York City Democratic Primary – A Lesson in Branding

The brand-building power of leveraging social media at the micro level. Zohran Mamdani was relatively unknown just a ...
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Destination Branding and the Magic of Place

The Value of Location, Experience, and Connection When you think of places you want to visit, you often ...
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Data vs. People: The Human Connection in Retail Marketing

Trader Joe's & Whole Foods Market: Two Different Worlds Retail has never had more data. Real-time dashboards. Predictive ...
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Reaching Who?

A Behavioral Approach to Marketing Housing Reaches the People That Matter A few years ago, I watched a ...
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The Power of Visual Branding and Marketing

Where the brand connects and conveys value and meaning through all media In today’s crowded online landscape, connecting ...
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Urban Places: Creating the Third Place

Where Creativity, Collaboration, and Connection Drive Economic Value  Sociologist Ray Oldenburg coined "third place" in his 1989 book, The ...
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How Do Cities Thrive? Urbanism, Attraction and the Right Story

Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and ...
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Community Building Should be at the Heart of Every Marketing Program

In today's chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in ...
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Your Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty

It's the most visible representation of your brand presence and voice Have you ever landed on a visually ...
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How AI-Focused Marketing Will Change Everything for Commercial Real Estate

Imagine if Siri or Alexa could help your marketing be more agile, help you think outside the box, ...
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