At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Adapting to A Revolutionary Shift in Office Use & Human Behavior
| Commercial Real Estate, marketing
How the Office in America Changed Overnight In 2020, the COVID-19 pandemic revolutionized office space demand, significantly impacting ...
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Shaping the Online and Offline Retail Customer Connection
| online and offline shopping, Retail Branding, Retail Shopping
As competition for consumers' attention increases, it's more important than ever to stand out and create a memorable ...
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The Power of Place: Boosting Urban Real Estate Value By Creating a Destination
| Destination Marketing, Placemaking, Urban Centers
What's Essential to Create Real Estate Value in Urban Centers? Why does one neighborhood, one place change the ...
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Trader Joe’s vs. Whole Foods: A Retail Strategy Breakdown
| brand differentiation, consumer packaging, consumer product, Retail Strategy
In the retail world, some brands may seem like direct competitors but actually have a more symbiotic relationship. ...
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How to Fail at CRE Networking
| marketing, technology
Uncertainty prowls around our Commercial Real Estate (CRE) world like a fox in a hencoop. Yet, deals are ...
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Why Your Business Needs an Anniversary Brand Refresh
| Brand Refresh
Imagine an older downtown office building with the same lobby and office design for over 30 years. While ...
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A Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and ...
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Less is More: How Do We Get People Back in the Office?
The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in ...
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Everything’s connected, brands don’t love you and where will people work?
Everything's connected. This phrase has been thrown around a lot lately, usually in the context of environmental awareness ...
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Design Thinking. Shaping Strategies with People in Mind.
Design Thinking is Understanding People. Design thinking is used in a wide range of areas, from software development ...
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Marketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing initiatives in 2023? The world has changed so ...
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The Remote Effect: Branding and Marketing the New Work Place.
How will people work and live? That's the big question post-pandemic. Remote working with Zoom, email, Slack, and ...
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