Really Understanding the Audience is the Key to Brand Marketing.

How do you know your brand positioning connects with people?

Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging customers and how you are doing so. But how do you know your brand approach is correct, that your strategy resonates with customers?

We’ve developed a very systematic approach to shaping brand strategy and building marketing campaigns. We are very focused on research, understanding markets, looking at the competition, and defining and focusing on the customer. However, we knew this wasn’t enough and that building measurable brand value over time is the real goal, but how do you achieve this?

Engaging and measuring through a digital platform.

Radiant has developed a systematic digital marketing methodology that allows us to craft targeted messages and valued content to nurture relationships for our B2B clients. Business value comes from understanding the potential customer’s perceptions of the value of products and services. When you have that mindset you can continually offer valued information that resonates with potential customers. This builds awareness and recognition of your brand and your value.

Learning about what’s valued by the customer.

We use a digital platform integrated into our campaigns to track the results: who actually download PDFs, who opens campaign emails, who signs up for white papers or webinars. Tracking tells us where the value and interest are. This gives us insights into what’s actually important, what the decision-makers really want. Having measurable results enables us to continually adapt and fine-tune messaging, video, and marketing to better resonate with the market, and generate better results for you. 

“Having measurable results enables us to continually adapt and fine-tune messaging, video, and marketing to better resonate with the market, and generate better results.”

Building brand value with an ongoing connection.

We provide a closed-loop of content, results, and marketing value for clients. The core idea is to nurture and grow engagement with targeted B2B customers, providing ongoing value and opening the door to a customer relationship. Being able to view a dashboard of actual engagement allows our clients to what’s “sticky” and has unique brand value for their valued audience.

We see the future of the brand connection through highly focused client campaigns that show what’s important and valued by the customer and demonstrate measurable brand value over time.

Contact us and find out more about how we use our digital platform to create highly targeted and measurable campaigns that are measurable and results-focused.