Startups
What Are those Cryptic A.I. Billboards in San Francisco Trying to Tell Us Anyway?
If you’ve driven through San Francisco lately, you’ve probably noticed something strange. Not the traffic. Not the self-driving cars. Not even the rent. The billboards. More specifically, the AI billboards. They’re everywhere. Towering above Highway 101, lining Interstate 80, peering over downtown rooftops like digital prophets trying to deliver an important message before your next…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreAdapting to A Revolutionary Shift in Office Use & Human Behavior
Adapting to A Revolutionary Shift in Office Use & Human Behavior
How the Office in America Changed Overnight
A Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreInvading Hordes
Changes that come suddenly, that are overwhelming and life-changing, can destroy a world of familiarity and predictability but innovation often rises from this destruction to form new business models. When the unexpected visitors arrive. In 793 at Lindisfarne, in northern England, a small monastery of monks going about their monkish business is attacked in the…
Read MoreOne Brand, One Experience
The 7 essentials of shaping a brand across all the customer touchpoints. How do you shape a campaign and really focus on the right audience for your brand? In developing a brand strategy and building this into real things that customers and partners see, it’s essential to unify what your brand says and looks likes,…
Read MoreMcDonald’s Wants to Know You, The importance of Customer Engagement, and Netflix Falls Off a Cliff
Fries, a Shake, and a Big Mac. You may think when you order at a McDonald’s they know all about you. Not really, but boy, do they care. With the challenges of the pandemic, supply chain shortages and price increases, keeping customers engaged and coming back became a challenge. Many retailers, and now McDonald’s, have…
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