Marketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience

How do you gain visibility with your brand and marketing initiatives in 2023? The world has changed so much for both businesses and consumers, you need to take more dramatic steps to reach people and keep their attention. Technology is now driving many shifts in personalization, augmented reality, and AI to deliver highly relevant and targeted content and experiences.

There’s an enormous number of trends driving visibility and brand awareness. Here are some takes on effective ways of gaining brand awareness and getting your message out through effective marketing this year. Here are a few to look at.

AI Written Content –Whose Voice is It, Really?

The arrival of online tools such as ChatGPI, which in seconds searches the web and develops articulate and coherent writing, will change everything for content generation, including writing and scripting ideas. Don’t freak out too much. These apps are not perfect but they provide a rapid solution for quick research and pulling together written content that can be highly relevant and targeted to the right audience. Note this YouTube ad where Ryan Reynolds explains how with his company Mint Mobile he used ChatGPT to write a script for an ad. As he says, it’s mildly terrifying.

Chat GPT and other natural language apps create content through quick research and pulling together coherently written text that almost sounds like a person.

Personalization and Targeting: Focusing on Customer Needs

Using highly segmented data with a very clear understanding of your audience, you can now drive very targeted and personalized campaigns via email, digital ads, and social media that are directly relevant to your customers. This is way more sophisticated than seeing a scarf you like on Amazon and having retargeting ads follow you for days. This is about creating high-level contact with business customer execs and owners that delivers value and keeps them engaged.

For example, LinkedIn allows for targeted campaigns that reach very specific often niche customer segments based on their profiles and needs. What’s essential to make this work is really understanding the motivations and needs of these customers to build a pinpoint strategy.

Augmented Reality Marketing: Connecting Digital And Real-World Experiences.

With augmented reality and virtualization we’re creating worlds the look real and feel real before they exist.

Like virtual reality, augmented reality allows companies to create interactive marketing experiences for customers. For example, a furniture store might create an app that allows customers to see how a piece of furniture would look in their own home using augmented reality. Residential and commercial real estate firms are creating incredibly realistic presentations of properties with customization that gives the viewer an in-person, realistic experience.

For example, a company called Lumion provides rendering software that can be used to create totally realistic experiences and visual presentations of real estate like no other.

Be ready to take advantage of these and other rapidly developing technologies for marketing with precision and impact.