At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Why Signage is the Brand in Retail
When you go into a store, whether it's a Safeway, a Macys or a Trader Joe's, the signage ...
Read More Beating a Dead Horse: Black Friday is Meaningless
It’s the time of year that retailers and brands push, push and push their early sales on Black ...
Read More What Does Local Mean? and Who Values it?
| consumer, local, Retail
The local movement which includes buying locally grown food, shopping from local vendors and stores and focusing on ...
Read More Fiat Get’s the Brand Right with New Dealerships
| car, Chrysler, European, Fiat, Italian, Jeep, sports cars
Do you think the same guy who's selling you a Chrysler Le Baron or Jeep Wrangler can sell ...
Read More Why the Palm Pre Flopped – a girl on a mushroom
| brand differentiation, iPhone, iPhones, smart phones
The Palm Pre launched to much fanfare in 2009, with good reviews for the most part. The smart ...
Read More Why the Toyota Brand Won’t Sink
| American Auto Market, auto brands, brand differentiation, Chrysler
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular ...
Read More Are Chain Store Brands Authentic Local Businesses?
| brands, chain stores, Retail
The city of San Francisco, and now the town of Sausalito, across the Bay, have passed ordinances controlling ...
Read More On Target or not? Yet another small grocery brand?
| brands, consumer product, grocery, Retail
Target is the ultimate brand in cool retail. The store that has instant brand recognition is now launching ...
Read More Apple’s Next Move and why it’s not a Netbook
| Apple Tablet, computing, iPhone, iPod, laptops, netbooks
With the massive proliferation of small, inexpensive laptops, now called netbooks, selling like hot cakes, it’s easy to ...
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