At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Retail gift cards- the new brand evangelists?
When gift cards started showing up in the holiday stockings and at birthdays more and more I did ...
Read More How Experiences in France Give me Brand Perspective
| brand differentiation, Branding, France, Retail
When you buy something and look for a brand in France it's not always going to be what ...
Read More Branding the whole experience – not a slice of the pie
| brand differentiation, Branding, consumer product, Retail
I frequently get asked the question, as, a creative agency what's your core area or expertise? Are you ...
Read More JCP – Big changes for 100-year-old retailer
| brand differentiation, consumer, consumer product, Retail
JC Penney, a name most folks associate with the basic old style department store, has gone through a transformation. ...
Read More The Starbucks Channel — the perfect way to connect to their brand
| brand differentiation, consumer, Online media, Retail
When I was in a recent Starbucks and I noticed when I went on their now FREE wifi, ...
Read More Cash Mobs – consumers building their local brands
| brand differentiation, Branding, consumer, local, Retail
The idea that a small business can get as much visibility as a big business in a local market seems ...
Read More Why QR codes are so important to branding
| brand differentiation, consumer, consumer product, QR Codes
Those weird square mazes of graphic lines now appearing on ads everywhere. What the heck is this all ...
Read More Branding Steve Jobs — in a doll
| brand differentiation, Branding, computing, consumer, personal brands
So the latest craze to hit the streets related to the Apple brand and Steven Jobs is a ...
Read More What’s your brand cool?
| brand differentiation, Branding, brands, consumer
When you really think about it when you buying a brand or product. All the aspects of its ...
Read More What ING “gets” about the customer connection
| banking, Branding, consumer product, Financial Services, Retail
ING Bank is totally online; it has no bank branches but it does have coffee shops. What? No ...
Read More Apple Store in Grand Central Station: A Brilliant Retail Strategy
| Apple, brand differentiation, Branding, consumer, consumer product, Retail, strategy
When the rumor came out that Apple was opening its latest store in Grand Central Station I couldn't ...
Read More Five Stars – How reviews shape brand experience
| consumer, consumer product
It's interesting to see how consumer reviews and comments not only influence shoppers' choices, they shape the conversation ...
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