At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Smart Phone Wars, Why the iPhone Wins
| computing, consumer product, smart phones
With Palm announcing the new Pre, Apple announcing a new lower price iPhone 3G S, Google’s latest Android ...
Read More Why I love my Flip video camera
| consumer product, video
When I first heard about Flip, the simple video camera that literally plugs and plays, I realized this ...
Read More Ask Jeeves is Back! – the butler’s back in the UK!
| Branding, consumer, identity, online brands, packaging, personas
Three years after making a critical online branding mistake, Ask Jeeves in Great Britain is back with a ...
Read More Tropicana’s big mistake. Where’s the orange and the straw?
| brands, consumer packaging, food brands, orange juice
As brands go, Tropicana spent a small fortune on redesigning its OJ product packaging. The one that we ...
Read More Fiat brand good for Chrysler brand? You bet.
| American Auto Market, brand differentiation, Branding, Chrysler, Fiat, Jeep
When the announcement came that Fiat would possibly take a key controlling interest in Chrysler, the struggling American ...
Read More HP is more than a technology brand
| brands, HP, technology
Successfully building a brand is about creating a complete and repeatable user experience at all levels. One that ...
Read More The Label Tastes Good – why perception creates brand value
| food brands, labels, McDonalds, packaging
So you think that taste really is the deciding factor in food choice. Think again. The brand makes ...
Read More Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers
| advertising, Branding, brands, marketing
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means ...
Read More Ask.com Algorithm Campaign -where’s the brand message?
| advertising, Ask Jeeves, brand differentiation, Branding
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure? When I first saw ...
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