At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
The local retailer brand. Can Starbucks really be local?
| brand differentiation, Branding, consumer, Retail
So what's your value to your customers? How do you build a reputation and experience with your brand ...
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Great Britain’s Downtowns and the Death of High Streets: some tips from America
In Great Britain and in France the old-fashioned shopping districts, called High Streets, are dying just like American ...
Read More JCPenney – cool new strategy did not trump loyal customer preferences
| brand differentiation, Branding, consumer, marketing, Retail, strategy
JCPenney lost nearly $1 billion in the last year with its disastrous shift in marketing and branding. Just-fired CEO Ron ...
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Lessons from the University of California Logo Fiasco – it’s not about the logo
When the University of California System, representing 22 universities and campuses, developed a new more modern version of ...
Read More What is your brand’s end result? Know your outcome!
| brand differentiation, Branding, brands, consumer, consumer product, Retail
So many brands do not focus on customer-based positioning of their brand. This is critical in a new ...
Read More Hertz eats Dollar Thrifty Rental Car- more brands or fewer options?
| brand differentiation, Branding, consumer, consumer product, corporate, McDonalds
Today the big brand ate the small brands but did it really? Not that I'm a big advocate ...
Read More BIG DATA – it’s where the real value is for brands
| advertising, Branding, consumer, online brands, Retail, smart phones, strategy, technology
A massive change that's been going on while we enjoy our iPads, connect with our smart phones and ...
Read More Peets brand sells to a German conglomerate— is that all bad?
| brand differentiation, coffee, consumer, consumer product, Retail
Peet's Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is ...
Read More Marketing with Amazon and Google can help local businesses
| advertising, brand differentiation, consumer, local, marketing, Retail, strategy
Marketing to Customers with Help from the Mega Corporations When I received an email from Amazon and saw ...
Read More A wine brand creates connection
| brands, consumer product, packaging, Retail, wine and beverage
You taste a great wine. You love that Pinot or Shiraz, and after those two glasses and a ...
Read More Brand Engagement – the result of an integrated approach
| advertising, brand differentiation, Branding, brands, consumer
Brand Engagement is the holy grail for most marketers involved in brand building. When you've captured the customer ...
Read More JC Penney drops coupons and loses loyal customers
| brand differentiation, consumer, JC Penney, merchandising, Retail, Revenue
When JC Penney dumped its old logo and went to the JCP-in-a -box it did more than change ...
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