At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say
Ask a 10-year-old what your brand is about
I was driving my 10 year old son to school one day when he piped up and said that MacDonalds ...
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Customers’ values: the new branding tool
When you go to a Whole Foods Market, the shopping conversation – the brand story – is largely about values. When ...
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Redefining the Retail Experience
This shopping season I spent time in various insane store environments. It amazed me how some places are ...
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Berlin Wall: Now the Center of Shopping
| cities, Downtown, experience, Place Branding, Retail, Shopping
The Mall of Berlin, 2014 Branding Retail Experience ...
Read More Consumers and the Changing Face of Retail
Shop, click, buy, experience For today's consumer shopping has a whole new meaning. You can shop for everything ...
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Breaking Bad: A real brand story about a pretend Albuquerque
| brand differentiation, marketing, Place Branding
Breaking Bad is a critically acclaimed show based in Albuquerque about a high school chemistry teacher becoming a ...
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A curious case of place branding: San Francisco
| brand differentiation, Branding, Place Branding
Most people take the name San Francisco for granted. It's truly an international icon. In this amazing city on ...
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College brands – What’s in a name? Everything
| Branding, education, naming
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College ...
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How People Search for Healthcare – like everything else, online, mobile and fast
Why a Mobile and Online Healthcare Marketing Strategy is Essential The vast majority of individuals and families seeking ...
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How can nonprofit brands focus on real value?
| brand differentiation, Branding, brands, consumer, marketing, Non-profits
Not-for-profit organizations often do not think of themselves as brands. They think in terms of their mission: providing ...
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Barnes & Noble: retail store or Nook?– the value of location
Book stores are changing, as are customers The recent announcement of a possible separation of the Nook from ...
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The local retailer brand. Can Starbucks really be local?
| brand differentiation, Branding, consumer, Retail
So what's your value to your customers? How do you build a reputation and experience with your brand ...
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