At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say

  Relaunching a brand? It’s never as simple as you might think. Although you have a vision of ...

Now that the CEO of Uber is out, maybe the company can actually pay attention to what matters ...

  In developing a brand strategy and implementing it in real things that customers and partners see, it’s ...

The airline industry can get away with a lot because most consumers base their final choice on price ...

We make consumer choices constantly. When you go to a great restaurant, or a happening urban center like ...

What's the spin on millennials? How do you market to them? They don't seem to like advertising or ...

(Photo by Justin Sullivan/Getty Images) Wells Fargo had an amazing reputation prior to the disaster that took down ...

The 1970 Gremlin was supposed to be the most dynamic subcompact car ever. The Not-A-Politician Brand So roughly a ...

Amazon launched an amazing idea: a retail convenience store with no checkout. No cashier takes your money; you ...

  HELLO Shake Shack was a really cool place. A few years ago I went to one in New York with my ...

Time for a rant. Why does it seem like everyone's following me? Because Internet ads are following me. Is ...

LOOK AT HOW REI REDEFINED THE MEANING OF OUTDOORS REI's decision to close on Black Friday this year ...