At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say

Urban Places: Creating the Third Place

Where Creativity, Collaboration, and Connection Drive Economic Value  Sociologist Ray Oldenburg coined "third place" in his 1989 book, The ...
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How Do Cities Thrive? Urbanism, Attraction and the Right Story

Cities aren’t just collections of buildings, roads, and infrastructure. They’re living, breathing ecosystems shaped by human, economic, and ...
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Community Building Should be at the Heart of Every Marketing Program

In today's chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in ...
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Your Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty

It's the most visible representation of your brand presence and voice Have you ever landed on a visually ...
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How AI-Focused Marketing Will Change Everything for Commercial Real Estate

Imagine if Siri or Alexa could help your marketing be more agile, help you think outside the box, ...
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Adapting to A Revolutionary Shift in Office Use & Human Behavior

How the Office in America Changed Overnight In 2020, the COVID-19 pandemic revolutionized office space demand, significantly impacting ...
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Online and Offline Customer Connection

Shaping the Online and Offline Retail Customer Connection

As competition for consumers' attention increases, it's more important than ever to stand out and create a memorable ...
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The Power of Place: Boosting Urban Real Estate Value By Creating a Destination

What's Essential to Create Real Estate Value in Urban Centers? Why does one neighborhood, one place change the ...
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retail in-store experience

Trader Joes vs. Whole Foods: Are they the same customers for different brands?

In the retail world, there can be brands that appear to be competitors but are in reality, more ...
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people chatting in a social setting

How to Fail at CRE Networking

Uncertainty prowls around our Commercial Real Estate (CRE) world like a fox in a hencoop. Yet, deals are ...
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Brand Refresh of Brand Identity for Anniversary

Why Your Business Needs an Anniversary Brand Refresh

Imagine an older downtown office building with the same lobby and office design for over 30 years. While ...
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