Web/Tech
The Power of Visual Branding and Marketing
Where the brand connects and conveys value and meaning through all media In today’s crowded online landscape, connecting with the customers and audience you care about is essential. We operate in a visual marketplace where everything we see influences our memory and desires. The importance of visual marketing has only grown, and brands must focus…
Read MoreCommunity Building Should be at the Heart of Every Marketing Program
In today’s chaotic and multi-channel world of social media, podcasts, and endless media sources, we ironically live in the most interconnected era ever. This means reaching your desired audience can take immense time and effort with so many connection channels. This is where community building comes in as the center of your marketing strategy. Whether…
Read MoreYour Web Presence – Building Brand Value and Trust Isn’t Just About Making Things Look Pretty
It’s the most visible representation of your brand presence and voice Have you ever landed on a visually stunning website only to leave frustrated because you can’t figure out what the company does? You’re not alone. The design is spectacular, with amazing photos, video, and sparse headlines, but as you navigate through the site, you…
Read MoreHow AI-Focused Marketing Will Change Everything for Commercial Real Estate
Imagine if Siri or Alexa could help your marketing be more agile, help you think outside the box, and provide nuanced conversations with campaigns In 2024, Artificial Intelligence (AI) will do this and more. And it certainly is more than just a tech trend; it’s a vital part of marketing moving forward, offering long-term solutions…
Read MoreHow to Fail at CRE Networking
Explore essential strategies for success in Commercial Real Estate (CRE) networking. This guide offers tips on connecting with the right people, using CRM tools, and building lasting relationships. It’s all about preparation, engagement, and follow-up. Your networking success in CRE is in your hands.
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
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