Business Strategy or Brand Strategy?

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|true|false”][et_pb_row admin_label=”row” custom_padding=”0|0px|27px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Power of Aligning Your Business Strategy and Your Brand. In developing business strategies executives often focus on key metrics related to growth, personnel, and finances. Obviously, these are critical to a company’s survival in today’s complex business environment.…

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Eat a Bar, Drink a Beer and Go Climb A Rock

[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|26.3125px|0px|false|false”][et_pb_row custom_padding=”0|0px|13.1562px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Three companies who have souls and sales. How innovative, mission driven-brands can collaborate on consumer values. ClifBar, Sierra Nevada Brewing Company, and REI have something in common– their values and their customers.  What’s this mean though? Having a product with a significant market share…

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Flying Dogs and Electric Cars – How brand value is shaped by our emotional connections

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…

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Hangouts, Eats, Experiences– what shapes a great place-brand?

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”4px|0px|28.3281px|0px|false|false”][et_pb_row custom_padding=”0|0px|14.1562px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Unique Mix of Temescal Alley. What draws you somewhere? What makes that place special? What suddenly turns an ordinary location into a hot, buzzing focus of activity? Creating a brand for downtown, a neighborhood shopping area or…

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You will do well to expand your horizons

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”1px|0px|29.7031px|0px|false|false”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Simple technology shifts change markets and challenge brands You will do well to expand your horizons. This phrase came from a fortune cookie. A simple statement that says a lot about how we view our world,…

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RadiantBrands Steven Donaldson moderates Oakland Real Estate Event

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.17.2″] On March 13 BISNOW hosted an event at the Scottish Rite Center in Oakland on the Evolution of Downtown Oakland. The event attracted over 250 attendees, most of which were developers and real estate professionals. RadiantBrands, Steven Donaldson, had the opportunity to moderate a panel on…

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A Dis-United Experience

Every aircraft, every flight, is an opportunity to deliver the brand “experience.” It’s the cumulative effect of flying on time, the condition of the aircraft, the entertainment media provided, the flight attendants, the seats, the smiles or kindness you receive.

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How Wells Fargo Lost Its Brand

Wells Fargo had an amazing reputation prior to the disaster that took down the CEO last summer. It was the friendly stagecoach bank with a historic legacy dating back to 1852. It was the main street bank with friendly service and great folks on the phone always there to help. Conservative loan practices protected Wells…

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What Donald Trump Can Teach Us about Branding and Marketing

The Not-A-Politician Brand So roughly a year ago, a bunch of friends and I could do nothing but make jokes about Donald Trump running for president. It seemed so silly! This self-promoter from The Apprentice who takes pride in saying he’s rich (very rich), who questioned Obama’s birthplace—he thinks he can run for president? Yes.…

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