Corporate Branding
Time to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreCoronavirus — What can brands do in a time of uncertainty?
With uncertainty events are canceled, large buying decisions are put off and brands that were once essential to what we feel and do are now sidelined or disregarded. The new priorities become basic. How do brands cope?
Read MoreBrand Winners and Losers in 2019
It’s harder than ever for a brand to keep the focus on its promise. Enormous market forces pushing from all sides, the potential for extremely high returns if you take risks, global competitors after your brand and fickle customers ready to damage your reputation at any moment create enormous challenges to staying focused on long term value.
Read MoreRadiant Rebrands Health Diagnostics Company Alveo Technologies and Redesigns Website
RadiantBrands worked closely with Alveo Technologies a health technology and diagnostics company in developing their new branding and updating and launching their new website. Alveo is creating new ways to get lifesaving diagnostic information to when and where it’s needed the most. Alveo’s approach focuses on transforming how we test for viral born diseases with…
Read MoreChallenges to the Global System – Videos of the New Enlightenment Conference
In July 2019 Steven Donaldson of RadiantBrands with our film crew shot a three-day conference in Edinburgh, Scotland, The New Enlightenment Conference, on the issues facing the world economy, democracy, and the global system of trade and governance held on July 1-3 of 2019…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreThe Brand Narrative – it’s about how we connect
Stories. That’s what everyone remembers. Stories tell us what matters, who’s the underdog and who’s the hero. The most memorable brands are all about stories and meaning.
Read MoreA Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs
It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…
Read MoreIntrepid Ascent – Launching a Brand Committed to Healthy Communities
The healthcare industry consists of a complex range of services and systems that often include a multitude of locations and providers. How do we know that the services being offered are effective, and how can improve outcomes?
Read MoreUser Experience is Way More Than Designing for Online Engagement
User experience is often thought of as an interaction that occurs online through your computer or mobile devices. We frequently use it to discuss eCommerce navigation, where the UI or UX shopping experience can leverage sales and customer engagement, or mobile app navigation, where the UX relates to how enjoyable the app is to use.
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