Volcanoes and Beer, The Power of the Disney Brand, Heineken Bringing People Together.

Extinct Volcano Prompts Potential Craft Beer Shortage.  

Yes, it is possible for something as simple as carbon dioxide to be in scarce supply even though it’s all around us. A unique location in the United States is actually responsible for a carbon dioxide shortage that may dramatically impact small brewers. The resulting CO2 shortage has forced some companies — particularly craft breweries — to cut back on production or pay much higher prices for CO2. The crisis compounds rising prices for grains, metals, and other vital materials for beer-making.  

Does this mean only the largest beer brands will be making more beer while small local craft brewers will cut back? Find out more about this shortage below-

Disney’s Brand – Creating an Emotional Connection Through Every Media Experience.

There is a reason Disney has grown to be one of the largest media conglomerates in the world. When we think of the most memorable brands, we can usually name competing brands in the space: Coke and Pepsi, Apple and Microsoft, etc. Disney’s marketing strategies, however, have made it so no competitors can even approach its prestige. Look at some of the amazing ways they build loyalty and connect experience.  Read more below.

Could a Heineken ad from 2017 actually hold the key to reducing partisan animosity?

This ad is a fascinating example of how people with very divided political and social perspectives can come together when completing a task. The idea is that shared success and trusting each other can build bridges. Opinions don’t have to distance us from each other or at least Heineken thinks so as these people end by sharing a beer.