At Radiant, we’re observers and thinkers in our world. We’re passionate about brands and people. See what we say

YouTube Brand pays off. $132 billion worth.

August 22, 2008 | brands,  Google,  Revenue,  YouTube
It's now clear what the Google owners of YouTube plan to do with this unique brand. They spent ...
Read More →

Brands, Branding, Brand Loyalty: Root Beer, Wine and Hamburgers

June 19, 2008 | advertising,  Branding,  brands,  marketing
Brands, Branding, Brand Loyalty, what’s it all mean? There’s a lot of confusion on what a brand means ...
Read More →

Ask.com Algorithm Campaign -where’s the brand message?

April 21, 2008 | advertising,  Ask Jeeves,  brand differentiation,  Branding
Has anyone yet figured out that the Ask.com algorithm campaign is a complete failure? When I first saw ...
Read More →