How 2020 Disrupted Our World, Redefined Brands and How We Connect.

From presidential elections to a global pandemic the world we were so familiar with has dramatically changed to a virtual and isolated world. But there is a silver lining. Although we’re not exactly connecting the way we did in the past our completely disrupted world is creating whole new possibilities. When normal ways of doing…

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Even Uphill – Branding a Venture Firm Driven by Innovation.

Focusing on the dynamics of change. When a freshly-minted global venture firm came to RadiantBrandsand asked us to build a brand and marketing presence we saw a clear opportunity to differentiate them. Having worked with numerous Silicon Valley VC’s we knew much of how they presented their firms and investment strategies. So how is this…

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It’s About the Game, The Goal, Not the Players

What kids, Xbox, and Nintendo Switch have taught us about virtual teams and Zoom. When I watched my then 15-year-old son play Fortnight on his Nintendo Switch I realized he was playing with kids in New Zealand, Germany, and New York. The same with Xbox games. They form global teams, create goals, and mutually connect.…

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Radiant Rebrands Health Diagnostics Company Alveo Technologies and Redesigns Website

RadiantBrands worked closely with Alveo Technologies a health technology and diagnostics company in developing their new branding and updating and launching their new website. Alveo is creating new ways to get lifesaving diagnostic information to when and where it’s needed the most.  Alveo’s approach focuses on transforming how we test for viral born diseases with…

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Telling Visionary Stories, 2019 Visionary Awards Videos

For RadiantBrands it’s all about the stories brands can tell through a unique design, marketing strategy or video, stories that people remember and connect with. This year we had the opportunity to shoot four videos for the 2019 Berkeley Visionary Awards held at Freight and Salvage Theatre in downtown Berkeley…

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Flying Dogs and Electric Cars – How brand value is shaped by our emotional connections

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…

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11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…

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Four Things To Fix at Uber—and None of Them were the CEO

Now that the CEO of Uber is out, maybe the company can actually pay attention to what matters to brands: the customers. Brands grow, create loyalty, and stay ahead of the competition by paying attention to how consumers experience and value the brand. Understanding these costumer relationships is the most critical element in how brands…

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Ask a 10-year-old what your brand is about

I was driving my 10 year old son to school one day when he piped up and said that MacDonalds was a company that sold crappy food that made people unhealthy. I asked him why. He said that’s what everyone at school says—his friends, teachers, everybody. You see, we don’t go to MacDonalds, but he still has…

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