Consumer Technology
11 Rules for Shaking up the World – a Guide for Startups, Non-Profits & Business Revolutionaries
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”30.4531px|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|15.2188px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Having a really great idea is not enough to build a company. During my work in advising startups on marketing and brand strategy, I’ve observed some basic issues almost every startup faces. Here’s my take on…
Read MoreFour Things To Fix at Uber—and None of Them were the CEO
Now that the CEO of Uber is out, maybe the company can actually pay attention to what matters to brands: the customers. Brands grow, create loyalty, and stay ahead of the competition by paying attention to how consumers experience and value the brand. Understanding these costumer relationships is the most critical element in how brands…
Read MoreAsk a 10-year-old what your brand is about
I was driving my 10 year old son to school one day when he piped up and said that MacDonalds was a company that sold crappy food that made people unhealthy. I asked him why. He said that’s what everyone at school says—his friends, teachers, everybody. You see, we don’t go to MacDonalds, but he still has…
Read MoreHow People Search for Healthcare – like everything else, online, mobile and fast
With specific demographic groups access to the web is not through a computer or lap top but through their phone This is particularly true for two specific groups – from those using smart phones under 20 to the age of 30, and the Hispanic market overall.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
Read MoreWhy Groupon Gets It. Motivate Customers, Build Your Brand
You can have a GroupOn activity that happens an hour from now and done by the end of the day targeting a self-selected group of customers who are actually interested in your offers. This is the maximum use of incentives to the right motivated customers. It’s just another way to create opportunity in the marketplace– a reason for customers to buy now.
Read MoreYahoo Nothing to Shout About. Why the Yahoo brand is lost and has no idea who it’s customers are.
Yahoo seems to have no idea what it’s trying to do with it’s site. They don’t even power their own own search now that it has been “outsourced” to Microsoft.
Read MoreWhy the Palm Pre Flopped – a girl on a mushroom
What Palm did wrong – just about everything, but most of all was to launch a campaign with a creepy Alice in Wonderland type ad Go with the Flow
Read MoreBrand behind the brand: Flickr is now from Yahoo
Yahoo’s parent affiliation with Flickr prompted many loyal Flickr users to respond with negative comments about this “brought to you by” connection.
Read More