Food and Drink
Listening.
Getting Away from the Noise. Marketing has a bad reputation. It should. Most marketers look for tools to reach more and more customers and grow their audience but do they really know who they need to reach and why anyone would be interested in what they are offering or broadcasting? New technologies allow us all…
Read MoreA Year Ending in Flux. What are the 2022 Marketing Trends?
The Global Disruption of Everything Two years ago the world was predictable, measured, consistent in all ways…often annoyingly so. As we all know, this suddenly and shockingly ended. The pandemic has brought with it the largest shift in global systems in recent memory. This disruption only emphasized the always-on connected and predictable way business, markets,…
Read MoreNot knowing the future is a way to invent what’s next
And then there was COVID… It’s March 2020: suddenly restaurants, bars, and schools are closed. When COVID hit and began to have global impacts, everyone was forced, location by location, nation by nation, to face a new reality. How and what we purchased changed overnight. Remember the toilet paper shortages (I still wonder why that…
Read MorePermits, Approvals? Forget it! Give Me Chaos!
The lawless and creative world of restaurant owners and retail rogues. An amazing and positive change that the pandemic gave us was innovative outdoor retail. Communities across the country found that the best way to support struggling restaurants, bars, and experience-based retailers was to let the business owners do what they wanted. Yes, forget the…
Read MoreRadiant Insights: Nudging, Brand Trust and Netflix
Nudge, How Subtle Influences Can Shift Motivations and Change Behavior. When it comes to marketing or forming strategies in economics that shift how people do things we usually see the goal of direct incentives—rules or penalties that are supposed to get folks to do the right thing, make the right choices. In the New York…
Read MoreRadiant Insights July
Big Data May Be Great, but Interviews Give You Hidden Insights. Easily accessible analytics for digital campaigns, website traffic, and ad responses give many marketers the false impression that they know who their customers are and what they want. Well, these kinds of results do show trends and provide much-needed insights into what’s working but…
Read MoreRadiant: Now a behavioral marketing agency with a digital platform for today’s world, and here’s why
Offering only partial marketing services for clients, whether it’s research, strategy or creative has never seemed enough for us. We’ve now built an agency with a broad range of services and experts unified around relevance and connection to our clients and their offerings. Our digital platform gives us a way of measuring and understanding what…
Read MoreHumans need stories. Good brand marketing gives them meaning.
We all remember stories. We invent stories. We have to explain why. Some scientists say that humans are different from all other primates because we need explanations, reasons — the why?— to understand the meaning of what happens in our world. We primates live in a way of seeing our past and future; the stories…
Read MoreNot Enough Microchips or Ketchup, Now That’s a Problem
How human behavior shifts everything in markets. When the pandemic came, how people lived, what they did and how life occurred for millions of people changed overnight. Restaurants were shuttered, toilet paper and cleaning supplies disappeared off the shelves and people stopped driving and worked from home, hunkered down with their laptops. Human behavior is…
Read MoreWhat’s With All the Rebrands?
At the end of last year and moving into 2021 there’s been a flurry of corporate rebranding moves by some very big companies. Everyone from Target to GM to Pfizer has shifted their look, rebranded, and created or updated a new brand story around this. Many of them are recognizing they need to live in…
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