Radiant: Now a behavioral marketing agency with a digital platform for today’s world, and here’s why
Offering only partial marketing services for clients, whether it’s research, strategy or creative has never seemed enough for us. We’ve now built an agency with a broad range of services and experts unified around relevance and connection to our clients and their offerings. Our digital platform gives us a way of measuring and understanding what matters in outreach and campaigns for clients.
Strategic rigor, fresh creative, a bigger team and digital discipline. Now we can keep your audience engaged … politely and strategically.
Our team has a broad range of expertise.
With a team of experts, high-level research, and strategy, we can now offer a strategy-focused global, digital marketing ecosystem that builds ongoing engagement with high-value customers for our clients in a range of industries. And it’s all measurable in a digital platform.
Our background in research and strategy has pushed us forward.
Radiant has always had a focus on how brands connect with customers and clients. Our experience with real estate and growing technology companies has shown that to position them and their brands well we must dive deep into research and seek to understand the behavior of their customers and markets. This research has always been the bedrock of our strategic approach to creative campaign development.
Building creative campaigns and media wasn’t enough to connect.
We learned something. Building unique brands, crafting a brand identity system, designing websites, recording videos, and understanding our clients, their unique value, their customers, and their market was no longer enough. We needed a bigger set of tools to launch and reach our clients’ customers to provide real value over time. We wanted to integrate everything from the website to messaging, video, PR releases and social media campaigns into one system.
Radiant has evolved from brand message to customer engagement.
We’ve seen that the clients and industries with high-value service and product offerings need more touchpoints of engagement over time to nurture their sales and identify the most valued potential customers. We needed to go beyond a brand and focus on strategies that connect over time, building relationships with customers and clients. We’ve addressed this at Radiant by building out a range of capabilities, all blended to create marketing programs that represent the client’s brand and cultivate connections and sales over time.
We have a full range of integrated services.
We now connect digitally, and we can monitor all our campaigns.
This realignment has given us the opportunity to develop a digital platform that drives the integration of all aspects of a campaign. We can observe which messages resonate in campaigns, landing pages, social media posts, and press releases. Our clients can see who connects and understands their messaging; responds on landing pages, digital ads, and video; and downloads important content. This real-time analysis has transformed our ability to be targeted, specific and relevant to those who most value our clients’ services.
Whether it’s real estate, a growing software company, or a professional services company, we can deliver their most valued messages with highly tailored and focused campaigns and know what’s producing results.
Using our CRM platform, we can track engagement with everything from email to social media and video and tweak your campaigns to continually engage with potential customers and build a relationship through engaging and valued content.
Find out more about our integrated marketing services
If you’d like to find out more about our expanded capabilities, you can download an overview of Radiant, and connect with us. We’ll be happy to talk with you.