Food and Drink
How the Lonely QR Code Found a Purpose in a Pandemic.
When it was launched back in 1994 who knew that it would create a whole new form of customer/brand engagement? Invented by DENSO, a Japanese company, QR code was touted as a means of getting you to view large amounts of content quickly. Mind you there were no smartphones to scan with then. Originally, awkward…
Read MoreCOVID-19 and Keeping the Brand Connection
When the pandemic began everyone initially thought this can’t last that long. This crisis has now become way more dramatic. In just a few short weeks, people have shifted into protection mode, focusing on themselves, their families, their employees, their customers, and their communities. Social media reflects this, with pleas for fellow citizens to follow…
Read MoreThe Durability of Brand Strategy is Always Tested by A Response to Disaster
By responding to the changes in the market, a company, a brand can succeed in solving major problems if they understand their value and meaning to customers.
Read MoreWithout a People Strategy, There is No Brand Strategy
The Eight Questions You Should Ask to Define Your People Strategy The focus on brand strategy is almost always on the market situation, unique business model, competitive strategy, and product focus, or the company. The core message, the differentiation from competitors, is what makes this brand unique and building that into a marketing campaign is…
Read MoreNoodle Theory: How to Reopen Retail and Bring Back People
In the small German town of Schwerin on a warm spring day in May, as Germany is beginning to open up and come back to some semblance of normality, Cafe Rothe had just re-opened after months of closure, and they provided a handy way of keeping people safely apart while they had their coffee. The owner provided noodle hats…
Read MoreTime to Pivot: Five things to do to Reinvent Your Brand Strategy
First, remember, who you are is not the same. The key is understanding that the rules that governed what you did and how you did it for your business or non-profit have all changed. The radical shift in the world caused by literally turning off almost all business transactions and activities that drive consumer behavior…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreThe Brand Narrative – it’s about how we connect
Stories. That’s what everyone remembers. Stories tell us what matters, who’s the underdog and who’s the hero. The most memorable brands are all about stories and meaning.
Read MoreUser Experience is Way More Than Designing for Online Engagement
User experience is often thought of as an interaction that occurs online through your computer or mobile devices. We frequently use it to discuss eCommerce navigation, where the UI or UX shopping experience can leverage sales and customer engagement, or mobile app navigation, where the UX relates to how enjoyable the app is to use.
Read MoreRetail’s Not Dead Yet. The New World of Experience Retail.
Like all changes in economic behavior shifts in technology empowering access to global markets have changed the retail world we’ve known. its a dramatic period of redefinition, new competition, evolution, and extinction. But actual shopping is not going away it’s just changing…
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