Financial Services
Even Uphill – Branding a Venture Firm Driven by Innovation.
Focusing on the dynamics of change. When a freshly-minted global venture firm came to RadiantBrandsand asked us to build a brand and marketing presence we saw a clear opportunity to differentiate them. Having worked with numerous Silicon Valley VC’s we knew much of how they presented their firms and investment strategies. So how is this…
Read MoreChallenges to the Global System – Videos of the New Enlightenment Conference
In July 2019 Steven Donaldson of RadiantBrands with our film crew shot a three-day conference in Edinburgh, Scotland, The New Enlightenment Conference, on the issues facing the world economy, democracy, and the global system of trade and governance held on July 1-3 of 2019…
Read MoreMarketing is for Humans: In 2020 this is what matters.
It’s 2020 and time to really look at how we use marketing and branding to connect. Not just with products and cool tech solutions but communicating and connecting with individuals, not just as customers but as people – the ones who are supposed to buy our brands and care about the company that makes them…
Read MoreThe Brand Narrative – it’s about how we connect
Stories. That’s what everyone remembers. Stories tell us what matters, who’s the underdog and who’s the hero. The most memorable brands are all about stories and meaning.
Read MoreUser Experience is Way More Than Designing for Online Engagement
User experience is often thought of as an interaction that occurs online through your computer or mobile devices. We frequently use it to discuss eCommerce navigation, where the UI or UX shopping experience can leverage sales and customer engagement, or mobile app navigation, where the UX relates to how enjoyable the app is to use.
Read MoreRadiant Shoots Video of Global Conference in Edinburgh Scotland
Steven Donaldson, with a RadiantBrands video team, produced and directed a comprehensive video shoot of a three-day global economics conference in Edinburgh, Scotland…
Read MoreEat a Bar, Drink a Beer and Go Climb A Rock
[et_pb_section bb_built=”1″ _builder_version=”3.0.47″ custom_padding=”0|0px|26.3125px|0px|false|false”][et_pb_row custom_padding=”0|0px|13.1562px|0px|false|false” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Three companies who have souls and sales. How innovative, mission driven-brands can collaborate on consumer values. ClifBar, Sierra Nevada Brewing Company, and REI have something in common– their values and their customers. What’s this mean though? Having a product with a significant market share…
Read MoreMarketing to Millennials: It’s Not What You Think
What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore content that’s broadcast at you. They are a much more sophisticated…
Read MoreHow Wells Fargo Lost Its Brand
Wells Fargo had an amazing reputation prior to the disaster that took down the CEO last summer. It was the friendly stagecoach bank with a historic legacy dating back to 1852. It was the main street bank with friendly service and great folks on the phone always there to help. Conservative loan practices protected Wells…
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
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