Corporate Branding
Placemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MoreVolcanoes and Beer, The Power of the Disney Brand, Heineken Bringing People Together.
Extinct Volcano Prompts Potential Craft Beer Shortage. Yes, it is possible for something as simple as carbon dioxide to be in scarce supply even though it’s all around us. A unique location in the United States is actually responsible for a carbon dioxide shortage that may dramatically impact small brewers. The resulting CO2 shortage…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreWhen Less is More –
Brand Identity and Marketing Work Best When They Are Visual And Simple. What do you remember? It’s always those brand identities connected with a highly visual campaign that conveys a simple, emotional, and evocative connection. Whether B2C or B2B customers. The visual image associated with the brand creates a powerful connection. It’s how humans work.…
Read MoreBuilding Traction
The value of engagement is in staying connected. No, traction is not the treads on your tires or the treads on the bottom of your hiking boots. Although it is about building a strong connection with your customers through your brand. In the start-up, world traction means the success you’ve seen so far or the proof you…
Read MoreEndless Possibilities…
In Today’s World, Marketing isn’t About Doing Everything. Marketers continue to be hyper-focused on customer-centric marketing but it must be done in a more nuanced, tactical fashion that reflects lifestyle-focused behaviors and networks in this new world. The pandemic threw the previously predictable ways of doing things into new modes of acting and thinking. This…
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreDon’t Monkey Around with Brand Perceptions
Walmart Pulls Coconut Milk Amid Monkey Labor Allegations. Chained monkeys were trained to quickly climb palms and pick the coconuts for Thai coconut milk brands. Although they were rewarded with food for their labor, animal rights organizations got involved and have been calling this “monkey slave labor”. In 2019, PETA investigators in Asia surfaced several…
Read MoreMore than Digital: Connecting with People
It’s Time to Transform Marketing into People Connecting. How and when you connect with existing and potential customers is not about just sending constant emails out. Why inundate people with your content? It’s common for brands, as it is for people, to want to talk about themselves. We’ve all had interesting and fascinating people in…
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