Consumer Brands
Really Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
Read MoreVolcanoes and Beer, The Power of the Disney Brand, Heineken Bringing People Together.
Extinct Volcano Prompts Potential Craft Beer Shortage. Yes, it is possible for something as simple as carbon dioxide to be in scarce supply even though it’s all around us. A unique location in the United States is actually responsible for a carbon dioxide shortage that may dramatically impact small brewers. The resulting CO2 shortage…
Read MorePowerful Digital Marketing Trends Driving Consumer Behavior in 2022
With the massive growth in digital media over the last few years consumers have evolved in how and where they get their media. The pandemic may have accelerated this “experience” shift but it’s essential marketers understand this and are nimble and flexible in how they approach reaching consumers.
Read MoreWhen Less is More –
Brand Identity and Marketing Work Best When They Are Visual And Simple. What do you remember? It’s always those brand identities connected with a highly visual campaign that conveys a simple, emotional, and evocative connection. Whether B2C or B2B customers. The visual image associated with the brand creates a powerful connection. It’s how humans work.…
Read MoreBuilding Traction
The value of engagement is in staying connected. No, traction is not the treads on your tires or the treads on the bottom of your hiking boots. Although it is about building a strong connection with your customers through your brand. In the start-up, world traction means the success you’ve seen so far or the proof you…
Read MoreEndless Possibilities…
In Today’s World, Marketing isn’t About Doing Everything. Marketers continue to be hyper-focused on customer-centric marketing but it must be done in a more nuanced, tactical fashion that reflects lifestyle-focused behaviors and networks in this new world. The pandemic threw the previously predictable ways of doing things into new modes of acting and thinking. This…
Read MoreThe New Workplace – Hybrid Everything
Where will people work and live? The big question post-pandemic, if there is really a post-pandemic, is where people will work and live? Ongoing discussions on workers returning to the office continue while occupancy rates for office space in downtown Manhattan, the Chicago Loop, and Downtown SF remain well below pre-pandemic levels. Where’s this all…
Read MoreTalking to People
Why Human-Centered Marketing and Branding Connects.There’s a new way to view marketing and branding. It’s not just about products and cool tech solutions but communicating and connecting with individuals…
Read MoreDon’t Monkey Around with Brand Perceptions
Walmart Pulls Coconut Milk Amid Monkey Labor Allegations. Chained monkeys were trained to quickly climb palms and pick the coconuts for Thai coconut milk brands. Although they were rewarded with food for their labor, animal rights organizations got involved and have been calling this “monkey slave labor”. In 2019, PETA investigators in Asia surfaced several…
Read MoreInvading Hordes
Changes that come suddenly, that are overwhelming and life-changing, can destroy a world of familiarity and predictability but innovation often rises from this destruction to form new business models. When the unexpected visitors arrive. In 793 at Lindisfarne, in northern England, a small monastery of monks going about their monkish business is attacked in the…
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