Posts by Steven Donaldson
How to Fail at CRE Networking
Explore essential strategies for success in Commercial Real Estate (CRE) networking. This guide offers tips on connecting with the right people, using CRM tools, and building lasting relationships. It’s all about preparation, engagement, and follow-up. Your networking success in CRE is in your hands.
Read MoreWhy Your Business Needs an Anniversary Brand Refresh
A brand refresh for a big anniversary keeps it relevant, consistent, and aligned with you mission. and can boost attention & market position.
Read MoreA Simple Model for Understanding What Drives Consumer Behavior
Understanding People. In all of our work at Radiant, we strive to know who the customer is, and what their motivations are. How do we understand them? Why are some people influenced by colors, shapes, or appearance in ways others are not? Behavioral marketing is a strategic approach that focuses on understanding behavior and utilizing…
Read MoreLess is More: How Do We Get People Back in the Office?
The Pandemic Transforms Behavior, Work and The Need for Office Space. March 2020 created the largest experiment in how people live, work, and shop in well over a hundred years globally. Within three months, virtually all the major metropolitan areas and big cities globally shut down, forcing businesses and workers to reevaluate their lifestyle, work…
Read MoreEverything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreDesign Thinking. Shaping Strategies with People in Mind.
It’s an interactive process that allows you to engage with your audience and not repeat the same patterns of thinking and design approaches but to create something new, innovative, and connecting.
Read MoreMarketing Trends in 2023 – Writing with AI, Digital Personalization and Virtual Experience
How do you gain visibility with your brand and marketing in 2023? The world has changed so much for both businesses and consumers how you reach people and keep their attention has dramatically evolved. Technology is now driving many shifts in personalization, augmented reality, and AI to develop highly relevant and targeted content and experiences.
Read MoreThe Remote Effect: Branding and Marketing the New Work Place.
How will people work and live? That’s the big question post-pandemic. Remote working with Zoom, email, Slack, and more allows almost half of the U.S. remote-capable workforce to work at home at least part of the time. What does this mean for urban centers and downtowns that depend on being the center of the working…
Read MorePlacemaking: Orchestrating Perceptions of Place.
When you see sky-high real estate prices and rents going out of sight it reflects a perception of incredible value and a fear of missing out on that opportunity. Demand increases as prices go up because demand for that location, that building is exceeding available supply. As a result, prices are driven up by someone willing to pay just that much…
Read MoreReally Understanding the Audience is the Key to Brand Marketing.
How do you know your brand positioning connects with people? Having a cohesive brand strategy helps you communicate with your customers more clearly. The more consistent your messaging, the more likely you are to attract and maintain loyal customers. It also dictates your marketing strategy. It provides a clear purpose for why you are engaging…
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