Posts Tagged ‘Branding’
Intrepid Ascent – Launching a Brand Committed to Healthy Communities
The healthcare industry consists of a complex range of services and systems that often include a multitude of locations and providers. How do we know that the services being offered are effective, and how can improve outcomes?
Read MoreVegan Nuggets: Consumers Like Things Their Way
The world of the customization is moving quickly. It used to be easy enough to satisfy a consumer just by offering a standard brand in a category of food or product they like: you’re a beer drinker or a wine drinker, you eat meat or don’t. Now we can customize, specialize and provide almost exactly what each customer desires. The…
Read MoreA curious case of place branding: San Francisco
When it comes to naming, keep it simple. And, it really pays off to build on what people already know and remember. Just make the most of it.
Read MoreCollege brands – What’s in a name? Everything
Would you rather go to Contra Costa Community College or Contra Costa College? How about Vista Community College or Berkeley City College? Building a brand derives from understanding how names are perceived and what meaning is attached to them. And over time, this changes for the market and your target audience. The evolution of community…
Read MoreHow can nonprofit brands focus on real value?
Building clarity into a nonprofit’s communications of focus and commitment is critical in this new climate of increased expectations of real results. Everyone wants to know how to make a difference. How can your brand help? What’s the value you really bring?
Read MoreThe local retailer brand. Can Starbucks really be local?
So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.
Read MoreJCPenney – cool new strategy did not trump loyal customer preferences
The JCP lesson in a nutshell — brands ARE made of the customer experience. Whether you’re a retail store, post office, or healthcare provider it’s about expectations and managing them and delivering on them.
Read MoreWhat is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read MoreHertz eats Dollar Thrifty Rental Car- more brands or fewer options?
Similar to the hospitality industry, the rental car market is attempting to gain efficiencies for the back end—the order taking and inventory management portion of the market—while having different products for different customers and needs.
Read MoreBIG DATA – it’s where the real value is for brands
Businesses, governments, even you and me have so much data—how the heck do we keep track of our exploding world? It’s like suddenly having the Library of Congress in your bedroom: what good is it if you can’t even figure out how to find anything?
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