Posts Tagged ‘Branding’
Brand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreHow Experiences in France Give me Brand Perspective
When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of which are Disney, plus Euro Disney itself. And then there’s…
Read MoreBranding the whole experience – not a slice of the pie
If you look at marketing and creative agencies that most engage, develop and nurture customers for their clients they have to see the customer relationship too brand as one of a whole experience
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreWhat’s your brand cool?
So the brand is really a creation of our personality and chunk of our identity in our lives. It’s our story combined with the brand’s story.
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
Read MoreO.co goes back to Overstock.com – Another naming blunder
Back in May of this year Overstock.com, the well known — did I say well recognized and branded leader in online discount sales, changed it’s self-descriptive name to a meaningless wonder O.co. This brilliant move lead by the president and CEO Jonathan Johnson ignored all the rules about branding, brand value and building the position…
Read MoreQwikster is dead. Too little too late.
Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to…
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