Radiant developed the marketing and branding for East Bay classically-inspired, contemporary apartments. Each unit has 10-foot ceilings and spectacular views. In an excellent location with great restaurants nearby, easy access to Jack London Square and the ferry to San Francisco, The Bond provides a rich experience of urban living for owners. With 101 residential units, this unique development had to be positioned as elegant and high-end, playing a key role in the growing Jack London Square neighborhood. We researched the target audience, and crafted messaging that highlighted the quality of the units and the lifestyle they could provide.