All Projects : Brooklyn Basin
OBJECTIVE
To create a brand and public image to position and build awareness for Brooklyn Basin as a premier waterfront neighborhood in the Bay Area.
INDUSTRY
Real estate development
SERVICES
Research, naming, branding, design, website, marketing, launch event
Launching a New Waterfront Neighborhood
This 65-acre new development is one of the largest and most dynamic housing projects in the San Francisco Bay Area and will include retail, housing, and acres of new parkland and marinas. Radiant researched the East Bay target audience, and developed the branding to connect with this community, positioning Brooklyn Basin as a new and contemporary neighborhood that brings the waterfront to life.
