All Projects : Richmond Ferry Signage
richmond ferry signage design
OBJECTIVE

Enhanced user experience and customer engagement by creating an intuitive way-finding system, connecting communities to the water and making ferry transit more accessible

INDUSTRY

Urban transit, transportation development

SERVICES

Research, design, and fabrication management

Creating the Human Connection in Water Transit

Connecting people to water and transit was our goal. The Water Emergency Transportation Association (WETA) is a growing network of ferries with routes covering much of the San Francisco Bay Region, including Vallejo, Oakland, South San Francisco, and Alameda. Radiant designed the signage system for the new Richmond Ferry Terminal which included building a simple-to-understand way-finding system for passengers and on-the-ground indication of the Bay Trail and other onsite features.