OBJECTIVE
Create a new and unique living and work environment for a new West Oakland transit oriented community
INDUSTRY
Urban Mixed-use Development
SERVICES
Research, naming, branding, design, website, digital marketing, and launch, video, marketing.
Creating a Transit-Friendly Urban Community in the Center of the Bay Area
Mandela Station represents a new generation of transit-oriented mixed-use development, bringing together housing, life science, workplace innovation, retail, and public space into a vibrant urban destination. Located at the West Oakland BART Station, it offers exceptional regional connectivity to San Francisco, Oakland, Berkeley, and the Bay Area's growing innovation economy.
RadiantBrands partnered with the development team to create the strategic foundation and public identity for the project. Our work included brand strategy, positioning, messaging, visual identity, website design and development, digital storytelling, a promotional video and launch marketing.
Mandela Station demonstrates RadiantBrands' strategy-first approach to placemaking and branding. By integrating research, brand strategy, digital experience, and marketing communications, we helped transform a complex development into a compelling destination brand long before construction was complete.
