All Projects : Aquatic Park Research Campus
OBJECTIVE
Unify the parts of a life science campus into a single branded entity
INDUSTRY
Real Estate
SERVICES
Strategy, branding, design, marketing materials and website
Shaping and Launching Berkeley’s Life Sciences Research Campus
Radiant developed a distinctive brand, signage system, banners, and wayfinding, to create a memorable identity for the 18 buildings of this West Berkeley R&D area. The aim was to emphasize the campus's interconnection with new life sciences research and UC Berkeley. Radiant collaborated with Wareham Development to establish the brand and signage for this unique area.