Intrepid Ascent – Launching a Brand Committed to Healthy Communities

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A name that focuses on the challenges of healthcare delivery.

The healthcare industry consists of a complex range of services and systems that often include a multitude of locations and providers. How do we know that the services being offered are effective, and how can improve outcomes? Healthcare consultancy Intrepid Ascent uses data analysis to identify opportunities to better deliver healthcare services.  By analyzing data and assessing the technologies providers use, Intrepid can recommend flexible, adaptable systems and strategies that will positively affect outcomes for people and communities.

Intrepid is all about understanding data to help shape better outcomes for healthcare systems

When Intrepid Ascent asked RadiantBrands to work with them they had a clear focus on who they were and had delivered successes throughout the country in healthcare. It was time to really recognize this by updating their branding, website, and marketing.

Radiant’s goal was to portray what was unique in how Intrepid approached healthcare

RadiantBrands worked with them closely in completely redesigning their brand identity and developing a corporate website that tells their story and provides key information about their services, their client base and the people who are part of the Intrepid team.  In working with Intrepid we focused on developing a core brand strategy approach that integrated their vision of their firm and services.

In the branding process, we discovered the Intrepid team is deeply committed to working with communities and creating better healthcare outcomes at all levels of service. This sense of commitment really drove our approach to messaging and design as well as the structure of the website.We built their brand strategy with a focus on authenticity

Our systematic branding process helped them dive deeper into what their core services were and how to better portray them. Out of this, we developed their brand platform, key messaging that tied back to their mission and focus. The key to working with a firm like this is to better understand the unique background of the company and the people and what makes them different in how they work with clients. This essence is what drives the design, the tagline, and the key messaging platform.

We used video and people to clearly communicate the company’s focus on healthcare outcomes 

Launching a new vision through their website

In our approach to the design of their website, we recommended not focusing on medical imagery but on the people and communities they serve. This was key. Most of the companies that consult in health care focus on often generic healthcare images, ones that we’ve all seen before. As part of this focus on people we featured a looped video portraying everyday people pursuing everyday activities that clearly communicated the company’s focus on community. The key phrase we developed for their website very much focuses on their mission,  EMPOWERING INNOVATION FOR HEALTHY COMMUNITIES, that drives all the work and services they provide.  

Scope of Work

• Brand strategy
• Brand identity development and branding system
• Photography/video
• Website design and development
• Marketing and digital strategy
• Launch

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