The Customer Journey, Building Connections That Stick

Building Brand Value is About Creating Relevance Over Time.

At Radiant we focus on what is at the core or essence of a brand, a company, an organization. Diving into this essence and doing a competitive analysis is essential since your audience or customers are hearing a cacophony of voices, offers, and representations of value. How does your organization stand out, stay relevant, trusted, and heard? It’s all about real value, and that comes from knowing your customers and audience and knowing what matters to them. 

How Do Brands Create Value?

At Radiant we focus on what is at the core or essence of a brand, a company, an organization. Diving into this essence and doing a competitive analysis is essential since your audience or customers are hearing a cacophony of voices, offers, and representations of value. How does your organization stand out, stay relevant, trusted, and heard? It’s all about real value, and that comes from knowing your customers and audience and knowing what matters to them. 

Understanding the Customer Journey.

For example, a  financial services company seeking investors has to build trust. Trust comes from their clear and continuous connection to their audience by providing examples of their knowledge, insights, and value in the market — for those potential investors. For investors, this trust comes from defining what matters to them, and how they perceive the world they are in. This is why it’s essential to map out the customer journey which reveals their perceptions, choices, and values.

Insights Into What Matters for Your Audience.

Understanding the audience, the decision-makers and their process is essential. Only then can you speak to the right decision-makers with the information that matters to them and keeps you relevant to their needs.

Not Selling But Educating.

Building trust comes from being a thought leader, someone who demonstrates value by their knowledge and sharing it. This connection builds confidence over time. You gradually shape these perceptions and create valued relationships with staying power. 

Keep The Connection Alive.

Radiant’s digital marketing platform allows our clients to see what communications have relevance and to build loyalty over time in their customer’s journey by offering value and knowledge. We use our research and strategic analysis to generate and deliver valuable content through online channels, media, social media and press to stay relevant and connected.

Being able to grow a valued audience comes from understanding what connects for them, what they value, and what converts them to customers.