Changing the way we think: Steve Jobs 1956-2011

When I saw my nephew’s three-year-old daughter pick up an iPad and she used her finger to go to “her pictures,” browsing through them, picking ones she liked, giggling and making them large, I realized no other technology-based company thinks as simply and elegantly as Apple. This obsessive focus on user experience and how people really do things came directly from Steve Jobs, not the VP of engineering or the corporate board of directors. It was his obsession and focus that created a world of products that’s taken our expectations of functionality and ease-of-use to a whole level.

The amazing thing Apple did under Jobs was to establish a benchmark for a whole different experience for the consumer. He obsessed about this and knew that it was not the amount of RAM or speed you had, it was what things did and how they simplified your world. He clearly recognized that engineers may create things, machines, cars, computers, but they do not focus on the person who operates from their own way of thinking, in their own world. Thanks to Steve we’ve now evolved from the world of geekdom to world of humanized experience. For a three-year-old or a 90-year-old it’s now the same.

Farewell Steve Jobs.