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Everything’s connected, brands don’t love you and where will people work?
We live in a changing and dynamic world of connection where work, brands, and people live. In reality, it’s about the broad meaning of a product or service to the consumer. We, consumers, more than ever, represent what we do and buy by our lifestyle and values. Our tribe. Who are you and what do you value?
Read MoreHow the Lonely QR Code Found a Purpose in a Pandemic.
When it was launched back in 1994 who knew that it would create a whole new form of customer/brand engagement? Invented by DENSO, a Japanese company, QR code was touted as a means of getting you to view large amounts of content quickly. Mind you there were no smartphones to scan with then. Originally, awkward…
Read MoreA Coveted 1000-year-old Viking Brand and Yes, Cheap Knock-Offs
It’s roughly 1,000 years ago in Northern Europe, perhaps Finland or Norway. You are a seasoned Viking warrior and you’ve just acquired a unique and coveted sword you take into battle for the first time – a sword that you know will give you a clear margin of success…
Read MoreBrand in a box – How great packaging tells a compelling story
Food Package Design Company
Read MoreConsumers and the Changing Face of Retail
Walking into the local coffee house can’t be duplicated online. The desire to experience smells, sounds and the human interaction of a physical place— the desire of customers to “be some place” —is more visceral than the act of acquiring something needed.
Read MoreBarnes & Noble: retail store or Nook?– the value of location
why not focus on the bookstores? What else that’s totally unique does Barnes & Noble really have? With over 5,000 retail environments they can and should reinvent themselves into more that a bookstore.
Read MoreGreat Britain’s Downtowns and the Death of High Streets: some tips from America
Creating a city brand is what it’s all about. If these magnificent older cities and towns dig into their historic past there are many assets they can play with as did American towns, in recreating their value to their community. Now’s the time to rebuild and revaluate what that can be.
Read MoreBrand Engagement – the result of an integrated approach
Brand Engagement is the holy grail for most marketers involved in brand building. When you’ve captured the customer relationship you have them envolved and engaged at multiple levels.
Read MoreRetail gift cards- the new brand evangelists?
When gift cards started showing up in the holiday stockings and at birthdays more and more I did not take it seriously. Just a trend, I thought, about 7 years ago. Now the gift card kiosks at a Walgreens or Safeway dominate when you come in. And now I see for gifting and actually carrying…
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
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