Retail
JCP – Big changes for 100-year-old retailer
The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
Read MoreFive Stars – How reviews shape brand experience
So, ultimately, the best thing for the shopper and the brand is understanding and using customer reviews, comments, and ratings as you beging to learn what a brand is about, who they are really making this product for, and what you need to know to discover the brand that will fill your needs.
Read MoreQwikster is dead. Too little too late.
Only a month ago Qwikster was launched to repair the damage of mid July’s disasters announcement of the take-it-or-leave-it strategy of doubling the price of both DVD deliveries and streaming movies. After two ridiculous moves, resulting in tons of nasty comments and thousands of lost customers and a stock drop from $245 a share to…
Read MoreSuper Giant Breakfast Teriyaki
In marketing and branding it’s all about the target audience and how you get your message across. Who will you attract? What will be the value they see? It’s not always easy when you have a place called Fred’s diner or Maria’s Taco Shop.
Read MoreBad Naming: Pyramid’s Haywire is gone (finally)
We say that an iconic, recognizable label needs three things: a clear visual that represents the name – an icon like the bison, the brand name and lastly the style of beer. This is what consumers are cruising for as they cover the shelves.
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