Retail
Barnes & Noble: retail store or Nook?– the value of location
why not focus on the bookstores? What else that’s totally unique does Barnes & Noble really have? With over 5,000 retail environments they can and should reinvent themselves into more that a bookstore.
Read MoreThe local retailer brand. Can Starbucks really be local?
So when a national chain moves into your neighborhood the local coffee shop need not freak out. They can leverage what they have and how they deliver it in a way that the customer recognizes and values.
Read MoreGreat Britain’s Downtowns and the Death of High Streets: some tips from America
Creating a city brand is what it’s all about. If these magnificent older cities and towns dig into their historic past there are many assets they can play with as did American towns, in recreating their value to their community. Now’s the time to rebuild and revaluate what that can be.
Read MoreJCPenney – cool new strategy did not trump loyal customer preferences
The JCP lesson in a nutshell — brands ARE made of the customer experience. Whether you’re a retail store, post office, or healthcare provider it’s about expectations and managing them and delivering on them.
Read MoreWhat is your brand’s end result? Know your outcome!
How do we choose, as consumers? How can brand value be positioned correctly with the brand name, the identity and the strategy that pitches the brand? These are tough questions that just don’t get enough attention because companies, non-profits and organizations are too busy selling what they already have – their products – not the customers’ solutions.
Read MorePeets brand sells to a German conglomerate— is that all bad?
Peet’s Coffee and Tea just announced they are going private with a sale to German conglomerate Benckiser . But is this all bad? Is it a local company being swallowed up by a giant again? Not really—it’s an opportunity for stable growth and staying true to their values — what? How can that be? Extending and expanding value When…
Read MoreMarketing with Amazon and Google can help local businesses
In spite of all the negative spin on buying corporate it does pay to figure out the best way to get your local brand out there. Technology and the large online advertisers can help small business leverage their local awareness.
Read MoreA wine brand creates connection
This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…
Read MoreJC Penney drops coupons and loses loyal customers
When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.
Read MoreHow Experiences in France Give me Brand Perspective
When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of which are Disney, plus Euro Disney itself. And then there’s…
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