Retail
A wine brand creates connection
This small winery out of South Australia has come up with a brilliant,simple idea that caught my attention…it fulfills the needs of the consumer and the wine company…
Read MoreJC Penney drops coupons and loses loyal customers
When you remove the system that motivates and builds a brand and buying relationship with a loyal customer, you are abandoning your primary loyal customers.
Read MoreHow Experiences in France Give me Brand Perspective
When you buy something and look for a brand in France it’s not always going to be what you thought. Many of the brands I saw in ads as I ran through Metro stations in Paris where the big American Brands. Movies promoted, many of which are Disney, plus Euro Disney itself. And then there’s…
Read MoreJCP – Big changes for 100-year-old retailer
The big shift branding-wise I both like and am concerned about is how they’re new brand mark does not directly connect to the old Penny’s. There’s no reference to the old brand. It’s kind of an updated American flag look with the initials jcp. Who’s that?
Read MoreCash Mobs – consumers building their local brands
At the end of the day the cash mob is a consumer-led campaign that improves visibility for local business, promotes business loyalty, and that benefits everyone by building local relationships.
Read MoreWhy QR codes are so important to branding
The best uses for QR codes are to link consumers to a simple and memorable “experience” or to information that completes some thought or need that they may have at that given moment.
Read MoreBranding Steve Jobs — in a doll
What more could the most passionately loyalist Applephiles crave more than their own personal Steve Jobs sitting next to them as they ponder the use of their new iPad or Macbook Air, looking over to see Steve watching with approval; what could be better?
Read MoreWhat ING “gets” about the customer connection
Like Apple, ING gets that the “store” environment isn’t just about pushing product. It’s about letting you browse, connect, get conformable with who they are.
Read MoreApple Store in Grand Central Station: A Brilliant Retail Strategy
Although most people think of an Apple Store as being part of an upscale mall or some other a high-end retail location, Grand Central Station really is the perfect location, and it shows that the Apple real estate group really “gets it” about retail. It’s about nurturing the ecology that brings together consumers, location and buying opportunity.
Read MoreFive Stars – How reviews shape brand experience
So, ultimately, the best thing for the shopper and the brand is understanding and using customer reviews, comments, and ratings as you beging to learn what a brand is about, who they are really making this product for, and what you need to know to discover the brand that will fill your needs.
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