Retail
Flying Dogs and Electric Cars – How brand value is shaped by our emotional connections
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0|0px|0|0px|false|false”][et_pb_row custom_padding=”0|0px|27px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Baily loves great dog treats Although we believe we make good choices based on rational thinking, most everything we react to is based on emotional perceptions. These emotions are more powerful than we think. They shape what brands…
Read MoreHangouts, Eats, Experiences– what shapes a great place-brand?
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”4px|0px|28.3281px|0px|false|false”][et_pb_row custom_padding=”0|0px|14.1562px|0px|false|false” admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] The Unique Mix of Temescal Alley. What draws you somewhere? What makes that place special? What suddenly turns an ordinary location into a hot, buzzing focus of activity? Creating a brand for downtown, a neighborhood shopping area or…
Read MoreYou will do well to expand your horizons
[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”1px|0px|29.7031px|0px|false|false”][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Simple technology shifts change markets and challenge brands You will do well to expand your horizons. This phrase came from a fortune cookie. A simple statement that says a lot about how we view our world,…
Read MoreSqueezing the Melons and Weighing Your Dog
There’s one thing that online shopping cannot do – provide a tangible, real connection in a store environment. Whole Foods builds engagement the moment you enter the store.
Read MoreAmazon 4-Star Store: Can You Have a Customer-Rated Brand Experience?
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”1px|0px|54px|0px|false|false”][et_pb_row custom_padding=”26px|0px|6px|0px|false|false” _builder_version=”3.17.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″] I visited this small store on Fourth Street in Berkeley. It immediately struck me it doesn’t really provide much of a selection. But it’s not really about the depth of selection; it’s about value validated by consumers like you. The Real Feature is…
Read MoreThe Demise of the Department Store: Think Dinosaurs
[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Shopping is an experience, retail brands are beginning to adapt The apocalyptic news of one mall after another losing flagship stores such as Macy’s, JC Penny’s and Sears, is like reading panic newscasts during a massive Hurricane. You just look for the next victim, the next destroyed mall. Does anyone understand this…
Read MoreCreating a There, There
[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.17.2″][et_pb_row admin_label=”row” _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Creating a There, There: A guide to marketing and activating the urban space What suddenly transformed Uptown in Oakland from being a dead place to having 34 restaurants, live theatre, galleries and bars? What caused a shift in the scene? What…
Read MoreA Dis-United Experience
Every aircraft, every flight, is an opportunity to deliver the brand “experience.” It’s the cumulative effect of flying on time, the condition of the aircraft, the entertainment media provided, the flight attendants, the seats, the smiles or kindness you receive.
Read MoreForget Brand Loyalty: Brand Experience Is How Consumers Connect
We make consumer choices constantly. When you go to a great restaurant, or a happening urban center like Oakland’s UpTown, or even Home Depot, what you remember is the experience. It’s how our minds work. The choreography of the interaction sets consumers up for a great time, disappointment, or sometimes plain confusion. We remember and…
Read MoreMarketing to Millennials: It’s Not What You Think
What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore content that’s broadcast at you. They are a much more sophisticated…
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