Amazon 4-Star Store: Can You Have a Customer-Rated Brand Experience?

[et_pb_section fb_built=”1″ _builder_version=”3.0.47″ custom_padding=”1px|0px|54px|0px|false|false”][et_pb_row custom_padding=”26px|0px|6px|0px|false|false” _builder_version=”3.17.2″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.2″] I visited this small store on Fourth Street in Berkeley. It immediately struck me it doesn’t really provide much of a selection. But it’s not really about the depth of selection; it’s about value validated by consumers like you.   The Real Feature is…

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The Demise of the Department Store: Think Dinosaurs

[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″] Shopping is an experience, retail brands are beginning to adapt  The apocalyptic news of one mall after another losing flagship stores such as Macy’s, JC Penny’s and Sears, is like reading panic newscasts during a massive Hurricane. You just look for the next victim, the next destroyed mall. Does anyone understand this…

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Creating a There, There

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.17.2″][et_pb_row admin_label=”row” _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.17.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Creating a There, There: A guide to marketing and activating the urban space What suddenly transformed Uptown in Oakland from being a dead place to having 34 restaurants, live theatre, galleries and bars? What caused a shift in the scene? What…

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A Dis-United Experience

Every aircraft, every flight, is an opportunity to deliver the brand “experience.” It’s the cumulative effect of flying on time, the condition of the aircraft, the entertainment media provided, the flight attendants, the seats, the smiles or kindness you receive.

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Forget Brand Loyalty: Brand Experience Is How Consumers Connect

We make consumer choices constantly. When you go to a great restaurant, or a happening urban center like Oakland’s UpTown, or even Home Depot, what you remember is the experience. It’s how our minds work. The choreography of the interaction sets consumers up for a great time, disappointment, or sometimes plain confusion. We remember and…

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Marketing to Millennials: It’s Not What You Think

What’s the spin on millennials? How do you market to them? They don’t seem to like advertising or being “sold to.” Well, does anyone? When you’ve grown up in a world where the technology is always on, where you control your newsfeed and media, you ignore content that’s broadcast at you. They are a much more sophisticated…

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Vegan Nuggets: Consumers Like Things Their Way

The world of the customization is moving quickly. It used to be easy enough to satisfy a consumer just by offering a standard brand in a category of food or product they like: you’re a beer drinker or a wine drinker, you eat meat or don’t. Now we can customize, specialize and provide almost exactly what each customer desires. The…

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Ask a 10-year-old what your brand is about

I was driving my 10 year old son to school one day when he piped up and said that MacDonalds was a company that sold crappy food that made people unhealthy. I asked him why. He said that’s what everyone at school says—his friends, teachers, everybody. You see, we don’t go to MacDonalds, but he still has…

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Customers’ values: the new branding tool

You may be paying more but look at all these cool things Whole Foods is supporting! You get the feeling that the extra amount you may be spending is going to something worthy and good, something that you may be connected to or are committed to and is a part of your local community.

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