Retail
What’s with the Chevy Volt tagline: More car than electric”
With branding and tag lines you focus on the simplest words that convey meaning and differentiation to the potentially most loyal consumer.
Read MoreWhy Signage is the Brand in Retail
When you go into a store, whether it’s a Safeway, a Macys or a Trader Joe’s, the signage immediately sets the tone. Is the place fun? Is it formal? Is it “hip”? And lastly, does this place communicate that they have what you want? Beneath the simplicity of hanging signs or shelf talkers can be…
Read MoreBeating a Dead Horse: Black Friday is Meaningless
So why not reinvent what Black Friday could be for retailers: brand loyalty day.
Read MoreHow the Gap fell through the gap
The shocking part about the Gap’s disastrous misstep is that it shows their lack of connection to their own consumers, which is incredibly important.
Read MoreWhat Does Local Mean? and Who Values it?
The motivation to protect what’s unique to a specific community, a region, or a particular street has come as a reaction to the mass influx of chain stores in the last 30 years.
Read MoreFiat Get’s the Brand Right with New Dealerships
Do you think the same guy who’s selling you a a Chrysler Le Baron or Jeep Wrangler can sell you a Fiat 500? Not on your life. Fiat is doing it right by launching 200 new dealerships in the U.S.
Read MoreWhy the Toyota Brand Won’t Sink
Although Toyota has taken a media beating in the last few weeks because of two recalls on popular models, In my opinion they will not fall permanently from grace.
Read MoreAre Chain Store Brands Authentic Local Businesses?
I don’t think all multiple store chains are killers of authenticity. Fundamentally, what do they provide that’s not being served to the consumer? And is it real in how it connects to consumers’ experience?
Read MoreOn Target or not? Yet another small grocery brand?
Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars.
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read More