Retail
On Target or not? Yet another small grocery brand?
Target’s entry with P-Fresh will add substantially to the already glutted grocery store square-footage in the United States where more and more retailers are competing for the same number of consumer dollars.
Read MoreBeer Labels Gone Bad
The actual design of the new labels along with the methodology to change the names is a disjointed and confusing with sports illustrations that look like a collage gone bad. There are so many activities I can’t figure out what I’m supposed to be doing. The visual images are more evocative of an energy drink than a beer.
Read MoreWhy I love my Flip video camera
The Flip video camera focused on what people want to do. The company, Pure Digital that created it, was not an electronics company. The founders saw an unmet opportunity in the growing digital video market and had a video camera
Read MoreApple brand up, Microsoft down – What recession?
Apple defied the predictions of the analysts and the recession with increased sales and overall increase in revenue and profit for the first quarter of 2009. In the same period Microsoft had its first ever drop in sales
Read MoreTropicana’s big mistake. Where’s the orange and the straw?
Tropicana got lost in the world of generics. It was just another white container with a picture of orange juice pouring. Consumers were saying where’s the orange with the straw?
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